Strategy

Strategy

Our Strategy

Our most vulnerable families have a hard time accessing easy-to-understand information to make good decisions for their kids. The information that is out there is mostly boring, dense, jargon, and/or wonky. And there is a lack of K-16 content that is bite-sized, fun, visual, and informative.

K-16 parent advocacy organizations still largely define community in geographical terms, whereas the world is increasingly gathering in non-geographic communities. The education sector underutilizes social media communications and is not intentional enough about building more expansive online communities for parents. Traditional organizing—an expensive, high-touch approach characterized by inconsistent activity that peaks around elections—is rarely conducted at the kind of scale that can overwhelm traditional special interests in the K-16 industrial complex.

For far too long parents, especially Black, Brown, and Asian, have watched their stories be told by others. Some are told their stories matter but are rarely given the chance to hold the mic or author and shape the story around public education in the United States.

Our mission

Our Solution

Goodbeat creates an authentic community and amplifies parent voice using social media platforms like TikTok, Instagram, and YouTube, and builds value for parents in 3 ways:

We used bite-sized, fun, and visual content to help educate fellow parents, turning information into knowledge, and knowledge into action.

We build ongoing, trusting relationships with parent digital creators and their followings, enabling them to connect with other parents and engage around issues of their choosing, not a pre-established policy agenda set by any organization.

We support up-and-coming parent creators through cohort-based social media training programs.

What we do

How We Do It

Catalyze

Catalyze

We catalyze the production of short-form, parent-created content. Parents are the best messengers for exposing other parents to the stories, resources, and experts that will empower them to make better educational choices for their children.
07 Writing Idea

Create

Create

We also create in-house content to help educate and grow audiences, react to current issues in education, spotlight other parent influencers, and manage digital campaigns which serve as the backbone of the brand.

Curate

Curate

We curate parent-created content via topical playlists, serving as an online K-16 parent channel with tips and stories.

Train

Train

We strengthen parents' and advocates' social media influence through our Digital Leadership Cohorts.

Connect

Connect

We connect parents to other parents as well as organizations to micro-influencers, ensuring that authentic voices lead policy changes.

Few Social Media Influencers Exist That Discuss K-16 Issues In A Fun, Easy-To-Understand Way.

Other sectors, including fashion, real estate, finance, and more- offer inspiration for how storyteaching can educate and compel action.

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