For Organizations
About Us
Goodbeat is a new digital media community focused on lifting the stories of diverse parent influencers by creating content that puts parents and kids at the center of the conversation.
All parents want what is best for their kids. It is proven that digital content created “by parents for parents” is the most effective way to share stories and provide easy-to-understand information that is often not readily available to communities of color.
Because parents trust other parents as sources of information, influencers have the power to reach parents and lift their expectations around what diversity, equity, and excellence look like in education.
Our Mission
Unlock the power of parents to demand educational excellence.
A Social Movement to Empower Parents
We create change through digital media, the power of parent influencers of color, and their social networks.
Parents Trust Other Parents
We create change through digital media, the power of parent influencers of color, and their social networks.
Parents Trust Other Parents
We co-create and amplify entertaining short-form digital content and personal stories shared “by parents, for parents” to both educate and foster trust and authentic engagement.
Amplify Your Impact with Goodbeat
We are a digital media nonprofit dedicated to elevating the voices of parents and empowering communities. Let us help you align your social media strategy with your organizational goals. From brand management to original content creation, we design and execute digital campaigns to expand your audience and maximize your reach.
A Social Movement to Empower Parents
We create change through digital media, the power of parent influencers of color, and their social networks.
Parents Trust Other Parents
Our Services
@goodbeat.parents Parents, please take care of yourself too <3 Children’s mental health is connected to your mental health, so let's try to be patient and loving with ourselves today. @latinodad_connection #goodbeatparents #goodbeat #mentalhealth #selfcare #parenting #latinodad #dadsoftiktok ♬ smiles & sunsets - ultmt.
@goodbeat.parents Parents, please take care of yourself too <3 Children’s mental health is connected to your mental health, so let's try to be patient and loving with ourselves today. @latinodad_connection #goodbeatparents #goodbeat #mentalhealth #selfcare #parenting #latinodad #dadsoftiktok ♬ smiles & sunsets - ultmt.
@goodbeat.parents We know screen time isn't good for kids, but this dad @dadswhotry gives some great advice to make screentime a great learning opportunity! #goodbeatparents #goodbeat #parenting #dadsoftiktok #screentime #edutok #edutalk ♬ original sound - goodbeat
@goodbeat.parents on TikTok, Instagram and YouTube
We use storyteaching via short parent-created videos to help K-16 parents make more informed decisions for their kids
Youtube topical playlist library
We curate parent-created content via topical playlists so parents can quickly find the info they need.
Free Social Media Course
We support any parent who want to spend their influence and support other parents through our Digital Parent Influencer course.
@goodbeat.parents Parents, please take care of yourself too <3 Children’s mental health is connected to your mental health, so let's try to be patient and loving with ourselves today. @latinodad_connection #goodbeatparents #goodbeat #mentalhealth #selfcare #parenting #latinodad #dadsoftiktok ♬ smiles & sunsets - ultmt.
@goodbeat.parents Parents, please take care of yourself too <3 Children’s mental health is connected to your mental health, so let's try to be patient and loving with ourselves today. @latinodad_connection #goodbeatparents #goodbeat #mentalhealth #selfcare #parenting #latinodad #dadsoftiktok ♬ smiles & sunsets - ultmt.
@goodbeat.parents We know screen time isn't good for kids, but this dad @dadswhotry gives some great advice to make screentime a great learning opportunity! #goodbeatparents #goodbeat #parenting #dadsoftiktok #screentime #edutok #edutalk ♬ original sound - goodbeat
@goodbeat.parents on TikTok, Instagram and YouTube
We use storyteaching via short parent-created videos to help K-16 parents make more informed decisions for their kids
Youtube topical playlist library
We curate parent-created content via topical playlists so parents can quickly find the info they need.
Free Social Media Course
We support any parent who want to spend their influence and support other parents through our Digital Parent Influencer course.
- Audit current platforms to identify strengths and areas for improvement.
- Create core messaging and a comprehensive strategy aligned with your goals (e.g., enrollment campaigns, advocacy, community engagement).
- Define target audiences and tailor strategies for each platform.
- Design branded graphics, short-form videos, and other multimedia assets.
- Craft compelling copy for posts, captions, and stories.
- Curate relevant third-party content aligned with your mission.
- Manage daily posting, scheduling, and platform maintenance.
- Engage with your audience by monitoring and responding to comments, messages, and mentions.
- Launch interactive efforts, like polls and Q&A sessions, to foster community engagement.
- Develop and manage targeted paid social media campaigns.
- Optimize ads with A/B testing for reach, engagement, and conversions.
- Deliver detailed performance reports and actionable insights.
- Track key metrics like reach, impressions, engagement, and growth.
- Provide insights on successes and opportunities for improvement.
- Develop data-driven action plans to refine your strategy.
- Conduct workshops for staff, parents, or community members.
- Teach organizations to create and manage their own content effectively.
- Build storytelling and advocacy skills for impactful social media campaigns.
- Develop crisis communication plans for social media.
- Address and manage negative comments or misinformation.
- Advise on messaging and response strategies during high-stakes events.
- Identify influencers aligned with your organization’s goals.
- Design campaigns that feature influencer collaboration and promotion.
- Build a network of micro-influencers and parent ambassadors.
- Set up or refine profiles for maximum visibility and professionalism.
- Use SEO strategies to improve discoverability.
- Leverage platform-specific tools like hashtags, geotags, and trending features.
- Execute tailored campaigns, such as enrollment drives, fundraising efforts, or advocacy